Wilson’s Soap is an example of how one idea can morph into another and do it well.
Don Wilson’s initial business model was based on promoting the concept of a BioDiesel Plant in Philadelphia.
But, when the economy went downhill Wilson found himself with a whole slew of equipment, and “nothing to do with it”, he says.

Wilson discovered that soap and BioDiesel are more similar than one would imagine. Some soap is actually a byproduct of making BioDiesel.

As a man whose hobbies included soap-making starting a company where he could combine a craft and utilize his machinery seemed a natural fit. After thousands of tests to get the formulas just right Wilson’s Soap Co. was born.