http://www.greenphillyblog.com Philadelphia's resource for environmental news, companies, events & recycling do's & don'ts Thu, 09 Feb 2012 22:19:20 +0000 en hourly 1 http://wordpress.org/?v= http://www.greenphillyblog.com/2009/11/12/real-or-faux-green-eco-marketing-deceptions/?utm_source=rss&utm_medium=rss&utm_campaign=real-or-faux-green-eco-marketing-deceptions http://www.greenphillyblog.com/2009/11/12/real-or-faux-green-eco-marketing-deceptions/#comments Thu, 12 Nov 2009 23:27:19 +0000 Julie http://greenphillyblog.wordpress.com/?p=3832 Eco-friendly products have flooded the market - which is great to see! Unfortunately, you have to be aware of possible impostors - some supposedly green products have a more damaging carbon footprint than a simpler, non-green branded product. How can you tell if a product is really green or if it's just marketing? This Sincerely Sustainable blog post shows the ANDREA air filter as a green imposter. While the intentions of ANDREA are good - transforming plants into air cleaners - there's a huge carbon footprint from creating this gadget (between sourcing, transportation and creating the manufacture and sale). A better alternative than ANDREA? Mother nature's "houseplant" - A novel concept, and it costs about $197 less than the $200 price tag. Other 'green' marketing scams & questionable companies include:

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