Eco-friendly products have flooded the market – which is great to see! Unfortunately, you have to be aware of possible impostors – some supposedly green products have a more damaging carbon footprint than a simpler, non-green branded product. How can you tell if a product is really green or if it’s just marketing?

This Sincerely Sustainable blog post shows the ANDREA air filter as a green imposter. While the intentions of ANDREA are good – transforming plants into air cleaners – there’s a huge carbon footprint from creating this gadget (between sourcing, transportation and creating the manufacture and sale).

A better alternative than ANDREA? Mother nature’s “houseplant” – A novel concept, and it costs about $197 less than the $200 price tag.

Other ‘green’ marketing scams & questionable companies include: