Like many women (and some dudes), I make a decent amount of hair, cosmetic and skincare purchases. I try to choose products that are made from recycled goods or from natural ingredients.

It can be difficult to make the ‘green choice’ when staring at seemingly endless options at the store. But if you familiarize yourself with some of the greener cosmetic companies, you’ll find there’s a good array of affordable, environmentally conscious selections out there.

Here’s the rundown on a few of my favorite eco-friendly cosmetic lines: