Get frustrated by the amount of newly-produced goods? One business is considering the circular economy to make used products appealing again.

What Is Yerdle?

Yerdle is a website that allows brands to buy back their sold items and resell them online. The idea is simple, Yerdle helps brands create an online platform and network through which these brands can repurchase the items from their customers and sell them at affordable costs through white-label online solutions. This helps brands sell the same things twice while allowing customers to buy expensive items at affordable prices.

How Does Yerdle Work?

While Yerdle used to be a platform for consumers, it is focused on allowing brands to access a secondary market and benefit from even more customers than before. Yerdle customers, i.e., brands will be able to create an online platform from where they can manage the A to Z of rewarehousing the items received from customers, collecting the items in-store and reselling them to secondary market through an online resale channel.

How Will Brands Benefit from Yerdle?

For brands, this will be like creating two identities on the internet: the official website and a resale channel to sell the used items collected from customers. This is how the concept of “commerce” will help brands.

• They will contribute to a sustainable environment where items will not get wasted in landfills or lie unused in customers’ homes.
• Their customer outreach will increase as they will now be able to target the audience that could not buy expensive items at first but now it can at affordable rates.
• Brands will have more visibility as they penetrate newer markets with less costly items.
• The platform will make it easy for brands to manage the entire resale and repurchase process as Yerdle has a grasp of how it should work.
• Brands will be able to strengthen their B2B relations as businesses through which they collect their items for resale will be a constant part of the loop.

It is incredible how this unique idea will be a win-win situation for brands and customers both. Customers who like to buy expensive new products will still be able to do it. Audiences that want affordable items will access expensive branded products at much lower prices. Brands will be benefitting from both the markets.

Who’s Using Yerdle Right Now?

REI has been helping the Philadelphia residents prepare for camping trips & the like for some time. Now, you can score used REI items (that look just like new) at unbelievably low prices.

At one point, the most significant challenge for REI was that it could only manage the garage sales from its on-ground stores, i.e., it did not have an online platform to do the same. However, REI has recently taken advantage of the Yerdle platform to manage its garage sales. The new online platform will allow REI to maintain its secondary market of buyers better and promote the concept of “reuse and recycle.”

Are There Any Alternatives to Yerdle?

Consignment stores have been around for quite some time now. At these shops and others similar to them, customers could take their used items and sell them for half the price. They could either get cash for their resold items or get credit for purchasing a new item from the store. With the coming of Yerdle, these stores are going to become a part of the Yerdle e-commerce platform. Brands will now be able to warehouse the items collected from customers, clean them and post them for resale through a Yerdle white-label platform.

However, some old and established platforms will remain great competitors for Yerdle as they also allow customers to resell their items. Examples of such competitor platforms are:

• LetGo
• Craiglist
• eBay
• Amazon

Here’s how these platforms will be a massive competition for Yerdle and act as obstacles in Yerdle’s way to become a global business.

• Customers still have the autonomy to put their stuff at any price they want on the platforms mentioned above.
• Customers might feel the need to sell their items to other people directly as a gesture of helping them rather than letting the brand act as the middleman.
• Stores that accept resold items from customers could find it more profitable to resell them at a price they find suitable.
• Stores accepting the used items from customers might see it as a lost opportunity to resell the things on their own and instead of shipping the items back to the brands.

However, there is no doubt that there are more benefit and attraction for brands to use Yerdle’s white-label solution as it gives them an opportunity to reach deeper into multiple markets and broaden their footprint.

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Julie Hancher is Editor-in-Chief of Green Philly, sharing her expertise of all things sustainable in the city of brotherly love. She enjoys long walks in the park with local beer and greening her travels, cooking & cat, Sir Floofus Drake. View all posts by Julie Hancher